As you know, we give you full access to customer data on Open Tender, which allows you to use the email addresses collected through Open Tender for sending newsletters and other marketing / promotional emails to your customers.

It's up to you as to how you want to do this: you can either use all of the email addresses collected via Open Tender (see below) or you can allow customers to opt-in to marketing emails when they're first creating their account (either on the checkout page or your dedicated sign up page).  

For guidance on the latter approach, please see this post: How to allow customers to opt-in to marketing and promotional emails.

Here's how to download all customer email addresses:

That's it! You can upload those email addresses into any CRM and / or marketing software you may be using. The date picker allows you to target a specific segment of customers based on the time period they order within. You can also use the Last Ordered column to target customers that haven't ordered in a while and provide them with an incentive.